Kutheni ukuThengisa iBrand kubalulekile kwiivenkile zokutyela ezizimeleyo

Abanye abantu bacinga ukuba ukuthengisa iivenkile zokutyela yinto ekhethekileyo kubaphathi bezentengiso kwiivenkile ezinkulu abanokuyicwangcisa. Enyanisweni, kungenxa yobuninzi beevenkile ezinkulu zokutyela, amaxabiso azo, kunye nempembelelo yokuthengisa, ukuba indlela ecingisiswe kakuhle yokuthengisa ibaluleke kakhulu kwiindawo zokutyela ezizimeleyo kunye neekhefi. Abathengi banokuzama indawo yokutyela ngexabiso layo eliphantsi okanye udumo lwayo, kodwa bahlala bebuya ngenxa yonxibelelwano lweemvakalelo ababenalo nayo. Yiloo nto ukuthengisa iivenkile ezinkulu okunokuyenza.

Kutheni Kubalulekile Ukwakha Uphawu

Ukuthengisa ngebhrendi akuyonto nje ilogo okanye isilogeni esinomtsalane; ngamava onke anikezelwa yindawo yokutyela yakho. Yindlela abathengi bakho abavakalelwa ngayo xa bengena, ibali elibaliswa yimenyu yakho, kunye nokuhambelana kwenkonzo yakho. Ukuthengisa ngebhrendi okusebenzayo kudala ubuwena obahlukileyo obukwahlula kubakhuphisana nabo, ingakumbi kwimarike elawulwa ziinkampani ezinkulu ezineebhajethi ezinkulu zokuthengisa.

Indlela Yokuqala Uhambo Lwakho Lokuthengisa I-Brand

Ngokutsho kombhali weshishini leendawo zokutyela uMaggie Moulatsiotis, kufuneka uqale uhlale phantsi ubhale phantsi into emele ivenkile yakho yokutyela ukuze ukwazi ukwazisa uphawu lwakho kunye nokunxibelelana nabathengi. Nazi ezinye zemibuzo ebalulekileyo eza kukukhokela:

1. Imele ntoni indawo yakho yokutyela?Cinga ngamabinzana amafutshane abonisa umxholo okanye ingcamango yerestyu yakho. Umzekelo, ingaba ilungele usapho, isekelwe kwilifa, ukutya okumnandi, okanye inomtsalane kwaye yanamhlanje?
2. Kutheni uphakela ukutya okukhethileyo?Izizathu zakho mazibonise uthando lwakho kunye nobuchule bakho. Ingaba yindlela yokupheka yosapho edluliselwe kwizizukulwana ngezizukulwana, okanye yindlela yokupheka oyithandayo?
3. Kutheni kubalulekile into oyidalayo?Gqamisa indlela ekhethekileyo ngayo iminikelo yakho. Ngaba usebenzisa izithako ezivela kwindawo ohlala kuyo? Ngaba izitya zakho zenziwe ngendlela eyahlukileyo?
4. Ngawaphi amava eemvakalelo owanikelayo?Cinga ngemeko-bume kunye neemvakalelo ofuna ukuzivusa kubathengi bakho. Ngaba yindawo yokubhiyozela, indawo yokuphumla efudumeleyo, okanye indawo yokuzonwabisa yabantu abanomdla?
5. Ngaba ufumene amabhaso onokuwathetha nawo?Bonisa ubungqina babathengi, amabhaso oluntu, okanye naluphi na ulwamkelo oluqinisa ukuthembeka kwakho nomgangatho wakho.

Nciphisa ukuxinana kwemiyalezo kunye nokuphazamiseka

Indawo engenazinto zininzi ingaliphucula kakhulu ifuthe lophawu lwakho. Esinye sezizathu zokuba iChipotle yaseMexico iphumelele kangaka yindlela yabo elula nengaxinenanga. Iimenyu kunye neendawo zabo zokutyela azinazo iziphazamiso ezifana nophawu olugqithisileyo oluvela kwiinkampani zesoda kunye neebhiya. Abanini beevenkile zokutyela abaninzi abazimeleyo benza impazamo yokuvumela iimpawu ezinkulu zesoda kunye neebhiya ukuba zilawule iindawo zabo ngeelogo kunye neentengiso. Nangona ezi zimpawu zangaphandle zasimahla okanye iifriji zinokubonakala ngathi zilungile ekuqaleni, zihlala zinciphisa ixabiso lophawu lwakho ngokuhamba kwexesha.

Ngamanye amaxesha okungaphantsi kungaphezulu

Kukhuphiswano olukhulu lokuqwalaselwa ngabathengi, amashishini amaninzi akholelwa ngempazamo ukuba isandi esikhulu singcono. Oku kudla ngokukhokelela kwingxolo ebonakalayo apho ubuwena bendawo yokutyela bulahleka kulwandle lweelogo zabantu besithathu. Umzekelo, kwesinye isitrato esikhulu endisityelele kutshanje, yonke ibha yayineebhena ezinkulu ezithengisa iibhiya kunye neemveliso zotywala, nto leyo eyenza kube nzima nokubona amagama eebhari ngokwazo. Ezi ndawo zizimeleyo, ekuzameni kwazo ukugqama, zagqibela zibonakala zingahlukani.

Imizekelo yoBuchule obuPhumeleleyo

Makhe sijonge eminye imizekelo ukuze sibonise indlela ephumelelayo yokwenza uphawu:

Okukrakra + Okumnandi

IBitter+Sweet yindawo yokutyela iidizethi kunye nekofu esembindini weSilicon Valley. Wakungena nje kwikhefi yabo, uyawuva umgangatho ophezulu weemveliso zabo. Ubulula be-iPad cash register yabo, izixhobo zentsimbi engagqwaliyo zaseYurophu, kunye nezibane ezincinci zonke zinegalelo kwimo entle nekhethekileyo. Yonke into engasemva kwekhawuntara ibonakala kwaye icwangciswe kakuhle, idala indawo engenazinto ezininzi ephucula amava abathengi.

Iingcinga Zokugqibela

Ukuqukumbela, ukuthengisa ngokusebenzayo kwiindawo zokutyela ezizimeleyo kunye neekhefi kubalulekile kwimarike yokhuphiswano yanamhlanje. Kunceda ekudaleni unxibelelwano oluqinileyo noluneemvakalelo nabathengi, kubakhuthaza ukuba babuye rhoqo. Ngokugxila kwisiseko esiphambili sento emele indawo yokutyela yakho, ukunciphisa iziphazamiso, kunye nokugcina uphawu olucocekileyo noludibeneyo, ungahlula inkampani yakho kukhuphiswano kwaye wakhe isiseko sabathengi abathembekileyo.

Qala uhambo lwakho lokuthengisa ibhrendi namhlanje ngokucamngca ngexabiso eliphambili levenkile yakho yokutyela kwaye uqinisekise ukuba yonke into ekwindawo yakho iyahambelana nale migaqo. Khumbula, ukwenza ibhrendi entle akuthethi ukuba ngulowo ukhwaza kakhulu; kodwa kukuba ngulowo ukhumbulekayo.